Heidi Klum Intimates : Hottest Lingerie Brand Around


The lingerie business is a $30 billion industry with America having 40% of the market share. Bras represent about 50% of the overall market , briefs around 33% and corsetry approximately 10%. With more and more brands joining this constantly growing and evolving sector, you can only imagine how fierce the competition is . Even if Victoria's secrets is the leader of this market, there are plenty of other very successful brands . Today we will be looking at one of these companies in particular: Heidi Klum Intimates.


Supermodel and successful entrepreneur Heidi Klum  has partnered with Bendon Group to launch her own lingerie collection. Alongside Heidi's brand , Bendon also owns the following brands : Stella McCartney lingerie and swimwear, Frederick's of Hollywood , Lovable and Pleasure State.

Sleek , sophisticated and modern, Heidi Klum's lingerie collection has a piece for every woman out there. Whether you are looking for a comfortable sports bra or a sexy lace one, this lingerie brand has it all from featuring everyday pieces to elegant and sophisticated ones.

So you might be thinking why is Heidi's Lingerie brand so successful ? and how does it differentiate itself from other brands ?

Well first of all Heidi's lingerie was created to take each woman through every stage of her life : from the perfect cotton hipster brief to gorgeous maternity bras, to irresistible lingerie and more.  So no matter if you are a teenager or a mum you will find your perfect piece of lingerie in Heidi's collection therefore making her target market very vast.

Another crucial point is the very fair price point at which she sells . In a super competitive market it is essential to get the price right in order to survive and stay afloat.  For example you can have one of her best selling bras for $60 and $30 for a pair of her briefs.

In addition to her women's lingerie line, Heidi decided to launch HK Man - a range for the confident and stylish man- and HK Swim - a fantastic collection of bikinis and cover ups with a style for every occasion.

Heidi's success is due to the fact that women around the world are drawn to her pieces as they emulate and look up to not only her breath taking figure but also at her entrepreneurial and independent spirit. Heidi is the best  ambassador for a lingerie brand as she perfectly represents the modern, feminine, powerful and elegant woman.



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